Design One

In September 2009, the Foundation’s flagship event ‘Design One’ made its debut to an informed and discerning set of shoppers. Design and style converged in a cutting-edge space that encapsulated a unique shopping experience. The shopping extravaganza offered an eclectic product-mix of fashion wear, jewellery, accessories and lifestyle products created by 80 designers from all over India. Six NGOs were given space on a complimentary basis to sell their products.

The exhibition enjoyed a high success quotient with effective buyer footfalls resulting from a comprehensive publicity plan.

Strategically timed before the festive season, Design One presented stakeholders an opportunity to connect with consumers in a burgeoning market, offering great design options, latest trends and a choice of niche products that fulfilled the criteria of quality and exclusivity.

The Design One initiative was dedicated to an NGO engaged in grass-root level work to provide education and shelter for daughters of women in prostitution, in order to protect them from second generation sex work.